Optimal Hormones Plus ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through [WEBSITE URL] (the "Site") and our related services, how we use and share it, and the choices you have. By using the Site, you agree to the practices described here.
Information you give us. This may include your name, email address, phone number, mailing and billing address, date of birth, account login details, appointment requests, messages you send us, and information you share on forms or questionnaires, such as symptoms, health goals, or wellness history.
Information collected automatically. When you visit the Site, we and our service providers may collect your IP address, browser and device type, pages viewed, time spent, referring pages, and similar usage data using cookies, pixels, and analytics tools.
Payment information. Payments are handled by third-party processors. We do not store full payment card numbers on our servers.
Information from others. We may receive information from service providers, marketing partners, or referral sources, where permitted by law.
Some of the information you share with us may relate to your health or wellness. We treat it with extra care and use it only to provide and improve our services, communicate with you, and meet legal obligations.
[SELECT ONE AND DELETE THE OTHER]
Option A (if Optimal Hormones Plus is a HIPAA covered entity): Health information we create or receive in the course of providing care is protected health information under HIPAA and is governed by our separate Notice of Privacy Practices, available at [LINK]. If this Privacy Policy and that Notice conflict, the Notice controls for protected health information.
Option B (if not a HIPAA covered entity): We are not a "covered entity" under HIPAA, so information you share through the Site may not be protected by HIPAA. We still protect it as described in this Policy.
The Site's forms and chat features are not for emergencies. If you believe you have a medical emergency, call 911.
We use information to:
We do not sell your personal information for money. We share it only as follows:
We do not share health information with advertising platforms for targeted advertising without your clear, separate consent. [CONFIRM THIS MATCHES YOUR ACTUAL TRACKING SETUP, including any Meta Pixel or Google Ads tags.]
We use cookies and similar tools to keep the Site working, remember your preferences, and understand how visitors use it. You can control cookies through your browser settings, and you can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on. Blocking some cookies may affect how the Site works.
We honor Global Privacy Control (GPC) and similar opt-out signals where required by law.
If you opt in, we may send you marketing emails or text messages. You can unsubscribe from emails using the link in any message, and from texts by replying STOP. Message and data rates may apply. We may still send you transactional or service messages, such as appointment reminders. We do not share mobile opt-in information with third parties for their own marketing.
We use reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your information, we will notify you as required by Idaho law (Idaho Code §§ 28-51-104 to 28-51-107) and other applicable laws.
We keep personal information only as long as needed for the purposes described in this Policy, to meet legal, tax, and record-keeping requirements, and to resolve disputes. Health and treatment records may be kept for longer periods as required by law [CONFIRM RETENTION PERIOD].
You may contact us at any time to:
We will respond within a reasonable time, and within 45 days where a state law sets that deadline. We may need to verify your identity first. We will not discriminate against you for exercising your privacy rights.
Residents of other states. Idaho does not currently have a comprehensive consumer privacy statute, but residents of states such as California, Colorado, Texas, and others may have additional rights under their own laws, including rights to know, delete, correct, and opt out of certain sharing. Washington and Nevada also have laws that give extra protection to consumer health data. If you live in one of these states, contact us at the address below and we will honor the rights that apply to you.
The Site is intended for adults 18 and older. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has given us information, contact us and we will delete it.
The Site may link to other websites. We are not responsible for their privacy practices, and we encourage you to read their policies.
We may update this Policy from time to time. We will post the new version on the Site with a new "Last updated" date. If changes are material, we will give additional notice where required. Continued use of the Site after an update means you accept the revised Policy.
Optimal Hormones Plus [STREET ADDRESS] [CITY], Idaho [ZIP] Email: [PRIVACY EMAIL] Phone: [PHONE NUMBER]